Carl Schulhof began his career in broadcast sales in 1979 at WISN-TV in Milwaukee, Wisconsin. He had gained an interest in health care while serving as a medic in the U.S. Army. After the Supreme Court’s decision legalizing hospital and physician advertising, Carl started developing information-based, marketing-driven media partnerships. In 1985 Carl joined Gaylord Broadcasting as Corporate Development Director and successfully established health care media partnerships in five of their markets. Forming Schulhof & Associates in 1987, Carl ultimately created successful campaigns with 96 stations in 43 U.S. markets.

Who We Are

Since 1987 Huggins, Schulhof & Regan has specialized in bringing together leading health care systems, physician practices and TV stations to meet the ever-increasing need for health care information. Our principals offer decades of experience in the broadcast media, marketing and public relations.

Carl Schulhof

Huggins, Schulhof & Regan


Rob McConnell, Chief Technology Officer

Charles Regan, Operations/Partner

Robert Schultz, Creative Director

Carl Schulhof, Founder/Partner

Charlie is the founder of Derwood Partners, a management consulting firm in the Washington DC area, and a former senior vice president at the National Geographic Society. He has extensive experience in developing successful partnership programs that help organizations reach their strategic growth and profitability goals in a variety of product and service markets.  Prior to joining National Geographic, Charlie spent 10 years as the executive vice president of, a digital ecommerce and content licensing company, where he was responsible for overall business development, creating strategic partnerships and leading the business strategy development team.  He has successfully launched a number of businesses in education, publishing, and multi-media.

Communicating the benefits of revenue-producing healthcare

services has been a hallmark of Robert Schultz’s career. A veteran copywriter, Bob honed his healthcare marketing skills at one of the nation’s leading healthcare advertising agencies. Over the years Bob has served academic medical centers, hospitals, physician practice groups, and medical device manufacturers from coast to coast. Bob understands the business of healthcare, the branding of providers, and the needs of healthcare consumers—and how to integrate all of these dynamics in successful campaigns. In an era when healthcare entities face unprecedented challenges, Bob helps clients effectively utilize media to fulfill their missions and achieve their business objectives. Bob holds both bachelor’s and master’s degrees, and has devoted his entire career to the marketing/communications profession.

William L. Huggins, Managing Partner

Rob McConnell has over 35 years of operating and executive management experience in the broadcast media and technology industries. A lifelong broadcast professional, he has specialized in forging effective business partnerships. While at McGraw-Hill Broadcasting, he worked together with Schulhof and Associates to develop several million dollars in new healthcare revenue, along the way earning McGraw-Hill’s Corporate Award for Achievement in Marketing. As CEO of Enterprise Software, a major broadcast software company, he built close working relationships at the corporate level with many of the top television groups and media entertainment companies in the US, Europe and Asia. Additionally, he recently led the acquisition of a leading equipment supplier to Hollywood producers.

in education, publishing, and multi-media.

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William “Billy” Huggins brings a truly unique set of experience and core competencies in broadcast and healthcare marketing. Billy spent the early years of his career as marketing Director for United Healthcare. Serving in this position provided Billy with in-depth experience in developing successful information-based, marketing driven healthcare campaigns.
Billy made a successful transition into broadcast, ultimately becoming General Manager of several stations. During his 31 year tenure, Billy combined his knowledge of both industries to develop mutually beneficial healthcare media partnerships.
Billy’s extensive experience and successful track record directly benefits the healthcare providers and broadcasters that we serve.